Our client is a supplier of boiler and heating spares and parts, catering to both trade professionals and DIY enthusiasts. They sought to strengthen their online presence to capture more organic traffic and increase sales through search engines.
Increase organic search traffic and total clicks from Google.
Boost impressions to maximize product and category visibility.
Improve average search ranking position for targeted product keywords.
Conducted extensive keyword research to target relevant product-specific and informational queries.
Optimized on-page elements including titles, meta descriptions, and product descriptions for better relevancy and user engagement.
Improved site architecture and internal linking to enhance crawlability and user experience.
Built authoritative backlinks from related industry sites and forums.
Regular monitoring and refinement based on GSC data and performance metrics.
Total Clicks: Increased from 14,100 to 16,600, marking an 18% growth in organic traffic.
Total Impressions: Grew from 1.06 million to 1.17 million, reflecting a 10% rise in visibility.
Average Position: Improved from 18.5 to 18, moving closer to prime ranking spots.
Click-Through Rate (CTR): Slightly increased from 1.3% to 1.4%, showing improved user engagement.
The accompanying graph highlights consistent performance and steady upward trends in both clicks and impressions over the 6-month period.
By implementing a targeted and data-driven SEO strategy, we helped the client increase their online visibility and organic traffic in a competitive market. The improvements in ranking and CTR indicate growing brand authority and user interest, setting the stage for continued growth.
SEO Campaign Boiler Supplies
July 16, 2024
United Kingdom
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